DCX Podcast #7 - Response Time Analytics and the Future of CX
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Response Time Analytics and the Future of Customer Experience
Today, I'm super excited to be talking with Rafal Ohme and Victor Szczerba, co-founders of Response Time Analytics, and Mike Kennedy, a strategy and business advisor to the team.
RTA has developed a neuroscience and AI application for response time analytics and filter responses. We're going to dig deep into what that means. It's been used for ultra-high-end surveys by consultancy companies to measure emotions. And this allows them to unlock emotions from digital feedback to detect more accurate feedback, which I think is something we're all looking for.
Here are the top 7 takeaways from the discussion:
First, RTA is about measuring hesitation.
With RTA, one can uncover sometimes small and sometimes significant insights previously invisible.
Cognitive psychology and social psychology s…
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