#21 | DCX - Perspectives and insights on digital customer experience
Is a No-code Development Platform in your CX Plan?; Customers don't want a relationship with your brand; Links to Industry news, ideas, insights, and the DCX Thought Leader Linkedin Profile
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Is a No-code Development Platform in your CX Plan?
Digital experiences are the front lines of engagement for many companies. They are a vital way for customers to interact with your business, and they can be trained to handle everyday tasks like account management or financial processes.
But how do you build these digital experiences quickly and cost-effectively? Well. Many companies are turning to no-code options to create their self-service digital experiences.
No-code development is one of the hottest topics in web and app development. But what exactly does no-code mean? And how can it help you build your next digital experience?
What is no-code development?
No-code development is a software development methodology that uses drag-and-drop tools, visual programming environments, or point-and-click interfaces to build applications.
It is a relatively new way of building applications allowing non-developers to create simple applications or teams of developers and IT Pros to create complex apps.
Why use no-code development?
Using drag-and-drop tools allows non-technical users to create websites or apps with minimal programming experience required - which means they can get started quickly and easily.
In addition, visual programming environments allow programmers (and those with less experience) to build more complex projects than traditional drag-and + drop tools by providing them with visual flowcharts instead of step-by-step instructions on how to build the app.
Flexibility
No-code development tools are highly flexible, making them ideal for experienced developers and non-technical users. They allow you to quickly create prototypes that can be turned into fully functional applications without much effort.
Speed to market
With no-code development tools, you can create a prototype of your application in minutes and then turn that into a fully functional product with the click of a button. This is ideal for businesses looking to get their products out as quickly as possible while maintaining high quality.
Cost savings
The no-code development tools are highly affordable, which makes them ideal for businesses looking to save money on their IT projects. In addition, no-code applications can be updated and modified anytime without needing a developer or programmer.
There are many no-code options available for building self-service digital experiences
Here are just three for you to consider:
(Descriptions are from the company's marketing materials and are not a review or endorsement.)Airkit
Airkit provides Digital CX Automation to help enterprises lower cost to serve, drive revenue, and increase CSAT. Faster. Fortune 500 companies are trusting Airkit to accelerate the creation of multi-channel and omnichannel customer journeys by growing and scaling with technology, not headcount.
Create personalized digital experiences to drive effortless customer engagements across any channel – web, mobile, voice, or chat. Airkit is a single platform to automate digital CX. With Airkit, enterprises increase team productivity, app quality, and time to market by accelerating the development lifecycle for consumer apps.
Unqork
With Unqork, development cycles for enterprise applications are measured in weeks (or even days) rather than in months or years. Complex functionality is designed through visual configuration rather than editing code, enabling accelerated time-to-market, rapid prototyping, and frequent reuse. Unqork’s no-code application platform allows organizations to rapidly build and effectively manage robust customer self-service portals.
Unqork completely removes the development challenges of a traditional code-based approach. Build complex applications at least 3x faster than code/low-code solutions (applies to updates, too). Completely separate application logic & behavior from its codebase; free yourself from compounding tech debt.
Mendix
Mendix is the only Low Code platform built for both speed and control, placing collaboration at the heart of the application development process. Mendix provides an integrated, comprehensive set of tools and platform services for the entire app lifecycle, from ideation and development, through deployment and operation, resulting in applications that are created 10x faster with 70% fewer resources.
Recognized as a leader in two Gartner Magic Quadrants and two Forrester Waves, and selected by both IBM and SAP as the standard for high-productivity development for their respective clouds, Mendix helps over 3,400 organizations worldwide, across dozens of verticals, achieve their transformation goals.
No-code frameworks have limitations, but they have one significant benefit.
No-code frameworks have limitations, but they have one significant benefit: almost anyone can use them. They are incredibly friendly for all groups of people interested in developing apps, from the most newbie users to experienced coders. If you are considering a no-code development framework and are already a developer, consider these benefits to make an informed decision about which technology can give your business the best chance at success.
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Links to Industry news, ideas, insights, and the DCX Thought Leader Linkedin Profile of the week
The Weird Science of Generative AI — The Information
We're living through the palace revolution of artificial intelligence. In this article, they look at the rise of generative AI, testing the most remarkable new applications and teasing out some of the ethical quandaries emerging alongside the tech.
Truist has a new digital assistant – could it be the best one yet? – Tearsheet
Chatbots are becoming central to most customer engagement strategies, with the market expected to hit $102 billion in 2026. Truist Assist is built on Amazon Lex, an AWS product that helps companies build conversational interfaces.
The digital assistant is built through a collaboration of multiple teams that collectively prioritized client co-creation and teammate satisfaction. As a result, the product is not made to resemble a decision tree, whereby consumers can't access a human agent until they’ve already fulfilled specific requirements in the system.
Holoride In-Car VR Entertainment Launches In Germany - VRScout
In-vehicle VR entertainment system is available in select Audi vehicles in Germany. Holoride uses real-time vehicle data, including steering, braking, acceleration, and acceleration.
The company's Pioneers’ Pack includes everything you need to transform your car into an “always-in-motion virtual space” where you can play games, browse the web, and more. The system will be available in additional markets soon, beginning with the United States in early 2023.
For successful digital initiatives, try ‘multi-capping’ | MIT Sloan
Digital innovations can stall when dictated to regional subsidiaries and other business units far from corporate headquarters.
Multi-capping provides a safety net for executives to take ownership of new offerings — especially if they came up with the ideas — without losing their hard-earned business relationships, pay, and benefits. It also helps to overcome the “not invented here” bias by putting executives in leadership or board member roles at subsidiaries.
For example, Toyota Motor North America routinely places executives in multiple concurrent roles. This practice lets executives lead digital transformation, maintaining their position within the enterprise.
DCX Thought Leader Linkedin Profile of the week
Every week, I share a person's profile from Linkedin that I think will benefit your life and career.
This week, I’d like to introduce you to Mathieu Hannouz, Director of CX Evangelism at Adobe.
Mathieu Hannouz is a Marketing and Customer Experience Technologist and the Director of Digital Experience Evangelism at Adobe. With over 15 years of experience in technology, marketing, and process management, he has built his expertise around helping organizations achieve their business goals through improved customer experiences.
Mathieu is passionate about finding new ways to connect brands to their audiences and assisting organizations to become experience-led businesses. He’s also launched a podcast, Experience Business Cliffs Notes • A podcast on Anchor, and a blog, Experience Business Cliffs Notes, where he houses an ever-expanding Glossary of CX terms.
I appreciate Mathieu’s no-nonsense approach to CX and find his writing informative and educational.
I highly recommend following him and subscribing to his blog.
Now Available: 365 Days of Accountability Journal
Acting on your goal to keep yourself accountable has just gotten much easier with the 365 Days of Accountability Journal.
Extending on the original book's success, the 365 Days of Accountability Journal allows you to set goals and intentions and track progress, learnings, and gratitude daily.