đ 45% of your team is using AI (secretly?)
Also inside: The bot that prevents empty shelves before customers even notice.

đ December 16, 2025 | âąď¸ 4-min read
Good Morning!
Iâm trying out a new format today. Why? Because your inbox is a war zone. As working practitioners, we donât need more âcontent,â we need clarity. Iâve redesigned this issue to be cleaner, punchier, and focused entirely on the âSo what?â for your strategy. My goal is to get you the highest signal-to-noise ratio in the industry, in under 4 minutes.
Let me know if it lands. Scroll to the bottom to provide feedback.
Thanks!
â The Executive Hook
Most âAI agentsâ we hear about are still just really good chatbots. But that changed this week. With Zoom and NVIDIA dropping major updates, weâre moving from AI that just talks to AI that actually does the job. If youâve been waiting for the moment to hand off real, grunt-work tasks to a botâitâs here.
𤿠The Deep Dive: Zoom just woke up
The News: Zoom launched AI Companion 3.0, and theyâre officially jumping into the âAgentic AIâ race.
Why Iâm paying attention: Until now, your meeting assistant was basically a glorified stenographer. It took notes, maybe summarized a few action items, and then went to sleep.
Zoomâs new update changes the game. These arenât just passive listeners anymore; they are active executors.
The Shift: Instead of just transcribing âletâs open a Jira ticket,â the agent can now connect to your apps and actually open the ticket without you leaving the video call.
The âFederatedâ Model: They arenât betting on just one brain. The system swaps between different LLMs to find the best one for the specific task at hand. Smart.
What this means for you: Think about the friction in your day. You finish a call, then spend 20 minutes updating Salesforce, sending emails, and logging tasks. Zoom is trying to kill that âpost-meeting tax.â
For us in CX, imagine a support manager reviewing a call and clicking a single button to âGenerate Training Moduleâ based on the transcript. No tab switching. No copy-pasting. Just done.
đ CX By The Numbers: Whoâs really using AI?
The Stat: 45%. Thatâs how many U.S. employees Gallup says are now using AI at work, up from 40% earlier this year.
The Reality Check: Look around your office (or your Zoom grid). Nearly half the people you see are using AI tools. But hereâs the kicker: 10% are using it every single day.
My take: If you think your company is âwaiting to roll out AI,â youâre deluding yourself. Your team is already doing it. Theyâre using it to âconsolidate infoâ (42%) and âgenerate ideasâ (41%).
This is classic âShadow AI.â If you donât give them secure, enterprise-grade tools, theyâre going to use whatever free tool they found on Twitter. And thatâs a data privacy nightmare waiting to happen. Stop policing it and start enabling it.
đ ď¸ The AI Toolbox: Crisp Retail AI Agent Studio
Moving from âWhatâ to âWhyâ
The Problem: Retail and CPG teams are drowning in dashboards. They can easily see what happened (e.g., âsales are down 5% in the Northeastâ), but they spend countless hours digging through spreadsheets to figure out why.
The Solution: Crispâs AI Studio allows businesses to build specialized AI agents that autonomously perform Root Cause Analysis.
Automated Investigation: Instead of waiting for a human analyst, the agent detects the anomaly and instantly drills down to find the specific driver (e.g., âStockout at Distribution Center Aâ).
Actionable Alerts: It doesnât just generate a report; it pings the specific team member in Slack or Teams with the diagnosis and a recommended action.
The CX Win: Availability is the foundation of experience. You cannot have a customer experience if the product isnât on the shelf. This tool shifts CX from âapologizing for out-of-stocksâ to âpreventing them before the customer even walks in the store.â
Source: Crisp
⥠Speed Round: Quick Hits
Build your own agents (cheaper): NVIDIA just released the Nemotron 3 family of open models. Why care? It gives your dev team the raw materials to build highly specialized, private agents without paying a massive âtoken taxâ to OpenAI every month. NVIDIA Investor Relations
Bots buying ads: Media agencies are testing AI agents that donât just plan campaigns but execute the buys autonomously. If we trust AI to spend our marketing budget, how long until we trust it to issue refunds without a manager approval? Digiday
The Google killer? A new forecast says B2B search budgets are shifting to social and CTV because Generative AI search (like ChatGPT) is eating traditional Google volume. If you rely on SEO, your 2026 strategy needs a serious rethink. PPC Land
đĄ The Signal
The theme for today is âThe Handoff.â
Weâre moving past the phase where AI just gives us info (dashboards, summaries). We are entering the phase where AI takes action (Zoomâs execution agents, Crispâs inventory agents)
My challenge to you: Look at your roadmap for Q1. Do you have a project that involves AI doing something, or just saying something? If 90% of your strategy is âanswering FAQs,â youâre solving 2024âs problem. Find one process (refunds, tagging, restocking) and hand the keys to an agent.
See you tomorrow,
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