Welcome to DCX!

Perspectives and insights on digital customer experience

In today's digital world, customers expect more from brands than ever before. They want the best possible experience—and they want it now. But that's not all: they also want it at their fingertips whenever and wherever they need it. They expect consistent experiences across channels and touchpoints—and they'll go elsewhere if they don't get what they want! That means every business has to think about digital customer experience.

This is DCX, a newsletter focused on Digital Customer Experience where I’ll be sharing on and exploring a wide range of topics including:

• What is DCX?

• Why should you focus on it?

• What is your DCX maturity?

• How do you get the organization to focus on DCX?

• Customer Journeys and journey mapping.

• Building a DCX strategy.

• Frameworks, tools, platforms, organizational structures.

• Analytics, AI and much more!