Customer Obsession Isn’t the Bottleneck. Indecision Is.

Why decision clarity—not more feedback—actually scales customer experience

Listening is table stakes. Decisions build trust. If you want churn down, escalations flat, and teams focused, write the rules for how customer input changes the roadmap—and how it doesn’t. Then stick to them.

Here’s the outcome when you do: fewer surprises, faster resolutions, and roadmap debates that end the same week they start.