CX Maturity Is the Conversation Leaders Keep Dodging

Why maturity debates stall when decisions get uncomfortable and what to do about it

Every few months, the same argument resurfaces.

Someone asks whether CX maturity actually matters.
Practitioners defend it.
Executives shrug.
Someone posts a model.
Nothing changes.

I saw it again recently in a Reddit thread that refuses to die. Mild frustration. Some cynicism. A lot of people talking past each other.

What stood out wasn’t the disagreement.

It …