DCX Links | May 11, 2025

Stop Solving, Start Understanding: A New Mindset for Modern CX

Welcome to the DCX weekly roundup of customer experience insights!

Big shift alert: today’s customers are sharper, savvier, and seriously selective. They’re spending with intention, expecting clarity, and tuning out anything that feels confusing or irrelevant. The message? Make it make sense—and make it matter.

This month’s stories are all about CX that connects. From AI tools that feel like a travel buddy to wellness apps that guide without nagging, the winning moves right now are the ones that feel thoughtful, personal, and real. And when a CEO gets behind the wheel to hear feedback firsthand? That’s the kind of leadership that sticks.

So if you’re looking to build loyalty, trust, and those “they really get me” moments—you're in the right place.

Let’s make it count.

Let’s dig in.

-Mark