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📅 October 31, 2025 | ⏱️ 4-min read
🎯 The big picture
Happy Halloween! 🎃 Shoppers are talking to apps and assistants. The winners are shipping useful, low-friction AI features that shave seconds off decisions.
📊 Today’s lineup
• Pinterest’s voice AI turns inspiration into outfit picks
• Figma + Weavy bring AI media creation into the design flow
• WhatsApp adds AI chat summaries so you can catch up faster
• Snapchat leans into AI Bitmoji Pets and personalization for retention
• OpenAI’s Sora app expands to Android, mainstreaming AI video creation
1️⃣ Pinterest’s voice-only AI shopping assistant starts rolling out — yes, it talks back
What’s happening:
• Pinterest is launching a voice-only AI shopping assistant that suggests outfits based on saved Pins and what’s on screen.
• U.S. beta began Oct 30; broader rollout coming.
• Pinterest says it now serves ~600M users, with strong Gen Z usage.
Source: The Verge
Why it matters — less typing, more buying:
Saying “show me a look like this” is faster than tapping filters. Fewer steps → more carts.
What’s next:
Validate your Pinterest product feed, tag top looks with rich attributes, and add an “AI assistant referral” source in analytics.
2️⃣ Figma buys Weavy — AI media generation lands in your design flow
What’s happening:
• Figma acquired Weavy, folding it into “Figma Weave.”
• Brings image/video generation + editing into the canvas.
• Expect quicker creation of localized screenshots, clips, and variants.
Source: TechCrunch
Why it matters — content at product speed:
Design, growth, and CX can ship visuals without waiting on long creative queues.
What’s next:
Pilot auto-variants (5 locales × dark/light × iOS/Android/web). Add brand guardrails before broad enablement.
3️⃣ WhatsApp adds AI message summaries — catch up on long chats in seconds
What’s happening:
• AI-powered chat summaries condense unread messages into bulleted highlights.
• Optional, private-by-design via Meta’s Private Processing.
• Rolling out in English first; wider regions to follow.
Source: Engadget
Why it matters — zero-scroll catch-ups = happier users:
Faster context means fewer missed cues and quicker replies — especially in noisy group chats.
What’s next:
Update your service playbooks: if a customer opts into summaries, send tighter, action-first responses that summarize decisions at the top.
4️⃣ Snapchat pushes AI personalization to drive stickiness (Bitmoji Pets + more)
What’s happening:
• Snapchat+ adds AI-powered Bitmoji Pets and new personalization features.
• Strategy: deepen engagement and paid subs amid tough competition.
• Recent wave of updates aims to boost retention.
Source: Reuters
Why it matters — personalization that people notice:
Delight features keep users coming back — and make upsells feel fun, not forced.
What’s next:
Test AI-driven perks in your loyalty tier (avatars, themes, early access). Track return rate and ARPPU lift, not just MAUs.
5️⃣ OpenAI’s Sora app is coming to Android — AI video creation goes mainstream
What’s happening:
• Sora, OpenAI’s social AI video app, is officially coming to Android.
• Adds “character cameos” and improved editing to build shareable clips.
• Expands beyond iOS/web as creator features grow.
Source: Android Central
Why it matters — creation → community in one tap:
Short, AI-made videos lower the bar for UGC. Expect new “how-to,” product, and review formats.
What’s next:
Spin up Sora-friendly prompts and brand-safe b-roll packs. Offer creators clear usage rights and disclosure guidelines.
⚡ Quick hits
• OpenAI Atlas: a ChatGPT-powered browser puts AI front and center → easier “do this” journeys for everyday users. WIRED
• Gemini in Chrome rolls out to U.S. users → built-in AI summaries and task help for the masses. WIRED
• Character.AI will restrict under-18 chats → safety guardrails shape consumer AI access. Bloomberg
💡 CX Prompt Tip of the Day
Voice-to-cart in two turns
You are a shopping stylist for [brand/category].
Goal: Move the customer from inspiration to 2 buy-ready picks in ≤2 turns.
Inputs:
- Vibe (e.g., “minimalist fall streetwear”)
- Context image or page (URL)
- Budget + size
Rules:
- 1 sentence why per pick
- Include link, price, size availability
- Offer 1 budget alternative
Output: Two picks + 1 alternative (bullets).
Quick win: Drop into chat/voice to cut typing and lift add-to-cart — just like Pinterest’s flow.
🤔 CX reflection
Question of the day: Which customer task could you make “ask-and-done” with a tiny AI feature this quarter?
👋 See you Tomorrow!
Mark
💡 P.S. Grab the FREE 32 Power Prompts That Will Change Your CX Strategy – Forever → Get prompts
