Someone just paid $30,000 for a phone because of its AI
PLUS: Design AI That Feels Like a Personal Assistant, Not a Computer
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📅 October 24, 2025 | ⏱️ 3-min read
🎯 The big picture
The AI market split into two distinct paths today: practical tools that solve real problems, and luxury experiences that cost more than most cars.
While Alibaba and Amazon focused on making AI accessible and useful, Vertu bet that wealthy customers will pay $30,000 for exclusive AI capabilities.
Both approaches launched real products today, giving us our first clear picture of how AI will actually reach consumers.
📊 Today’s lineup
• Amazon just gave every shopper a personal AI shopping assistant that decides for you
• Alibaba launches a ChatGPT competitor and $660 AI glasses to challenge the West
• Vertu unveils a $30,000 luxury AI phone that claims to replace all your apps
• AdCreative.ai puts professional ad creation in your pocket with just a smartphone photo
• Google’s Gemini Enterprise makes AI customer service agents that think like humans
1️⃣ Amazon just gave every shopper a personal AI shopping assistant that decides for you
What’s happening:
• Amazon launched “Help Me Decide” today—an AI tool that analyzes your browsing history and recommends specific products when you’re comparing similar items
• The mobile app feature uses personalized prompts and expert guidance to cut through choice paralysis and make instant recommendations
• It works by remembering your preferences and automatically filtering options based on your budget, past purchases, and shopping patterns
Why this changes everything: Decision fatigue just got solved by AI. Instead of spending 20 minutes comparing phone cases or coffee makers, you get a personalized recommendation in seconds. Amazon turned shopping from a research project into a conversation with a friend who knows your taste and budget.
What’s next: Every retailer will need their own AI shopping assistant within months. Customers who experience Amazon’s instant recommendations will find traditional product browsing painfully slow and overwhelming.
Go deeper: Amazon
2️⃣ Alibaba launches a ChatGPT competitor and $660 AI glasses to challenge the West
What’s happening:
• Alibaba launched AI Chat Assistant in their Quark app—a direct ChatGPT competitor with voice and text conversations
• They’re selling Quark AI Glasses for $660 (starting pre-orders October 24) to compete with Meta’s Ray-Ban smart glasses
• The glasses and chatbot run on Alibaba’s Qwen3 AI models and provide real-time information and visual recognition
Why this matters: China just entered the global AI assistant race seriously. While Western companies focused on enterprise AI, Alibaba built consumer products that regular people can actually buy. At $660, their AI glasses cost half of what many expected, making smart eyewear accessible to mainstream consumers.
What’s next: The AI assistant war is officially global. American and European companies can no longer assume they’ll dominate consumer AI—Chinese alternatives are now competitive on features and price.
Go deeper: Reuters
3️⃣ Vertu unveils a $30,000 luxury AI phone that claims to replace all your apps
What’s happening:
• Vertu unveiled the Agent Q at Harrods London—a luxury phone with white alligator leather, titanium, and a ruby key that controls 200+ AI agents
• The phone claims to end the app era by using AI agents to handle tasks instead of opening individual apps
• Priced starting around $30,000, it targets ultra-wealthy customers who want AI exclusivity and privacy
What’s so interesting: Luxury brands are betting that AI becomes the ultimate status symbol. Instead of showing off your watch or car, you’ll show off your AI assistant’s capabilities. Vertu is positioning AI not as a commodity but as a premium experience worth paying luxury prices for.
What’s next: AI will split into mass market and luxury tiers. While most people use free AI assistants, wealthy customers will pay premium prices for exclusive AI capabilities, privacy, and personalized service.
Go deeper: Vertu
4️⃣ AdCreative.ai puts professional ad creation in your pocket with just a smartphone photo
What’s happening:
• AdCreative.ai (part of Appier Group) launched their mobile app today for instant professional ad creation
• Users can snap a photo of any product and instantly transform it into polished ads, UGC-style content, or high-fashion visuals
• The app eliminates the need for professional photographers, designers, or expensive software—just your smartphone
Why this is huge: Small businesses just got superpowers. A local bakery can now create magazine-quality ads by taking a phone photo of their pastries. This democratizes professional marketing in a way that changes who can compete for customers’ attention online.
What’s next: Professional design services will need to move upmarket fast. When anyone can create professional-looking ads instantly, the competitive advantage shifts to strategy and creativity rather than technical execution.
Go deeper: PR Newswire
5️⃣ Google’s Gemini Enterprise makes AI customer service agents that think like humans
What’s happening:
• Google Cloud’s Gemini Enterprise platform now offers agentic AI for customer service that can handle multimodal interactions
• The AI agents can process text, voice, images, and video while maintaining context across complex customer conversations
• Unlike simple chatbots, these agents plan, reason, and execute multi-step solutions without human intervention
What’s so impressive: Google solved the “dumb chatbot” problem by creating AI that actually thinks through customer problems. Instead of following scripts, these agents understand context, remember conversation history, and solve complex issues like a skilled human agent would.
What’s next: Customer service is about to get dramatically better for consumers. When AI agents can handle complex problems with human-like reasoning, customers will stop dreading support calls and start expecting intelligent help.
Go deeper: CMSWire
⚡ Quick hits
• Microsoft introduces Mico AI virtual assistant character → floating cartoon face that responds with personality and emotion
• Scorpion launches Convert AI for local businesses → turns missed calls and messages into scheduled appointments automatically
• General Motors confirms Google Gemini Assistant rollout → natural voice interaction for navigation, messaging, and meeting prep in all GM vehicles
💡 CX Tip of the Day
Design AI That Feels Like a Personal Assistant, Not a Computer
I need to create consumer AI experiences that feel natural and helpful instead of robotic and frustrating.
Context: Our customers interact with our AI through [specify channels - app, website, voice, chat]. Currently they experience [describe current AI limitations or complaints].
Your task:
1. Study how successful personal assistants (human or AI) communicate and anticipate needs
2. Design conversation flows that remember context and preferences between interactions
3. Create personality and tone guidelines that match your brand but feel authentically helpful
4. Build proactive capabilities—AI that suggests solutions before customers ask
5. Design graceful handoffs when AI reaches its limits, without making customers repeat themselves
Format: Assistant Personality Profile → Context Memory System → Proactive Assistance Design → Seamless Escalation Paths → Continuous Learning Framework
Focus on AI that customers want to interact with because it makes their life easier, not because they have to.
Quick win: Ask 5 customers to describe their ideal personal assistant. The words they use should guide how your AI communicates and behaves.
🤔 CX reflection
Today’s question: If Amazon’s AI can decide what you should buy and luxury phones cost $30,000 because of their AI capabilities, what does this tell us about the value customers place on intelligent, personalized assistance?
(Hit reply—I read every response and often feature insights in future editions)
👋 See you Monday,
Mark
💡 P.S. Ready to master AI for CX? Grab my FREE 32 Power Prompts That Will Transform Your Customer Strategy → Get the prompts