Decoding Customer Experience

Decoding Customer Experience

The Free Money Experience

How prediction markets expose a customer experience problem every executive already owns.

Mark Levy's avatar
Mark Levy
Jul 07, 2026
∙ Paid

Prediction markets are usually described as truth machines. Too clean.

Polymarket and Kalshi are not just markets for elections, rate cuts, sports, IPOs, weather, court cases, and whatever else the internet can turn into a yes-or-no question. They are consumer products built around a psychological need: people hate uncertainty, and they will pay to make …

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