The Problem Is Trying to Tell You Something

The customer issue you’re trying to close may be pointing at the part of the business no one wants to own.

A customer problem is often the first honest version of what the business actually built.

I didn’t always see it that way.

Earlier in my career, I mostly wanted problems to go away. An angry customer needed relief. A launch issue needed a room. An executive escalation needed a timeline and enough context to lower the temperature.

That work matters. Custome…