This article is an absolute goldmine. Saved down to my favourites for when I need it!
For consideration, an idea to add to the customer journey mapping sessions is to bring a few real customer in there to test their initial reaction to the "future process" prototype and reiterate quickly.
This article is an absolute goldmine. Saved down to my favourites for when I need it!
For consideration, an idea to add to the customer journey mapping sessions is to bring a few real customer in there to test their initial reaction to the "future process" prototype and reiterate quickly.