Your Next Customer May Not Visit Your Website
AI agents are changing where the journey begins. That puts pressure on the parts of CX most companies have treated as internal plumbing.
Your next customer may never touch the journey you spent months improving.
They may not visit your homepage, open your app, read your comparison page, scroll through your FAQ, or follow the flow your team fought to simplify.
They may ask an AI agent to do the work for them.
“Find the best internet plan for my home.”
“Compare these insurance options.”
“Check …
