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Become the CX leader your company can’t afford to lose — with every premium resource, strategy, and insight you need to master customer experience, drive loyalty, and make yourself indispensable.

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But most members say they can't imagine their week without it.

Decoding Customer Experience is for CX professionals who are done collecting generic advice and ready to actually lead. Whether you're building a CX function from scratch, fighting for resources inside a large org, or trying to stay ahead of how AI is reshaping customer expectations — DCX gives you the edge.


Here’s what you’ll get as a paid member of Decoding Customer Experience:

Deep-dive essays on CX strategy, customer loyalty, and experience design

Research and data-driven insights you won’t find anywhere else

Practical frameworks and playbooks to transform your customer experience

Access to paywalled articles, case studies, and premium content

Join a community of CX professionals, leaders, and innovators

Post comments and questions on every premium post

Subscriber-only chat and unlimited access to the full archives

All DCX publications: DCX Newsletter (Tue), DCX Links (Sun), and DCX AI Today (Mon–Fri)


There’s no shortage of CX content online. What’s missing is depth — original thinking, practitioner frameworks, and analysis that helps you make better decisions, not just stay informed. That’s what DCX is built for.


And you get ALL of this for just:

Only $20 a month

Only $85 a year — that's $7.08/month (65% cheaper!)

Less than a business lunch. More useful than most business books. And it compounds every week.

Go all-in as a Founding Member for $250/year and support the DCX mission

Annual & Founding members also get: The Psychology of CX 101 book & workbook ($35.99 value) + 30 Days to Greater Influence eCourse ($99 value)


Already seen enough? Good instincts.


What our members say about Decoding Customer Experience:

“DCX is the one newsletter I actually read cover to cover. It consistently gives me frameworks I can bring straight into client conversations.” Jonathan Samuelson

“Staying on top of CX trends is tough, especially with AI transforming the field so fast. DCX cuts through the noise and gives me what I actually need to stay sharp.” Jimmy, CX Leader, Google

“Fascinating insights on customer behavior which reflects our generational trends, adaptation, and engagement!” Mo__

“Mark, this is my favorite digest of useful CX news and insights. I find something useful in every issue.” Jens Stark

“Really insightful customer experience tidbits from one of the smartest in the biz.” Jeff Matlow


The CX leaders companies can’t afford to lose are already inside.

Join them — and start showing up to every meeting, every strategy session, and every customer conversation with an edge.

Cancel anytime. No contracts, no hassle — just cancel from your account settings whenever you like.
But most members say they can’t imagine their week without it.