Some really powerful messages in the latest newsletter Mark! The story about AMEX not even trying to stop a customer from closing their account is sadly a familiar story in many companies. Beyond the client retention opportunity, ensuring a positive customer experience and a positive brand image also the end of the customer lifecycle is a win in itself.
Some really powerful messages in the latest newsletter Mark! The story about AMEX not even trying to stop a customer from closing their account is sadly a familiar story in many companies. Beyond the client retention opportunity, ensuring a positive customer experience and a positive brand image also the end of the customer lifecycle is a win in itself.