Great article Mark. Changes in adoption, use of the product, and engagement are the early warning signals everybody should be on the look out for. I like the concept of measuring "disengagement". Identifying at risk accounts with enough time to do something about it is the ultimate goal. Thanks for being honest with us :)
Great article Mark. Changes in adoption, use of the product, and engagement are the early warning signals everybody should be on the look out for. I like the concept of measuring "disengagement". Identifying at risk accounts with enough time to do something about it is the ultimate goal. Thanks for being honest with us :)