Why Wait?
The other day, I got a question about my eCourse, 30 Days to Greater Influence:
âHey, this sounds like the right move. Iâm just wondering if I should jump in now⌠or wait a few months until things calm down.â
Hereâs how I responded.
1. Life NEVER gets less crazy.
Especially in CX.
The backlog doesnât shrink.
The fires donât stop.
Budgets donât magically loosen.
Executives donât suddenly say, âYou know what? Letâs prioritize customer experience.â
There will never be a perfect quarter to start building influence.
We go to war with the army we have â not the army we wish we had.
Youâre either going to build influence nowâŚ
Or youâre going to keep hoping conditions improve.
đ Join 30 Days to Greater Influence â $99
Instant access. 5 minutes a day. Start today.
Why Waiting Is Costing You
If someone offered you:
⢠Executive buy-in now
⢠Cross-functional support now
⢠Funded CX initiatives now
Or told you to wait six months for the same resultâŚ
Why would you wait?
Because hereâs what happens when you delay:
⢠Your initiative gets pushed to ânext quarterâ
⢠Another team reframes your insight and gets the credit
⢠You keep presenting⌠and nothing moves
⢠You get labeled âthe feedback person,â not the change leader
You know your work matters.
You just canât get the room to treat it that way.
You donât need another certification.
You need influence.
What This Actually Is
30 Days to Greater Influence is a 30-day email course designed specifically for customer experience professionals.
Every day, you receive one short, tactical lesson.
Takes about 5 minutes to read.
Then you implement.
No fluff.
No abstract leadership theory.
No âin a perfect worldâ advice.
Just practical influence skills you can use immediately.
Inside the 30 Days, Youâll Learn How To:
Frame CX in revenue, cost, and risk language
Build executive allies before you need approval
Position insights so leaders act on them
Increase perceived credibility instantly
Shift from âvoice of the customerâ to strategic operator
Build influence without authority
This isnât about being louder.
Itâs about being harder to ignore.
Who This Is For
CX managers struggling to get executive attention
Individual contributors tired of presenting insights that go nowhere
Leaders who know their work matters â but canât get traction
Anyone tired of watching less customer-centric ideas get greenlit
If youâre comfortable being politely ignoredâŚ
This isnât for you.
If you want to win?
Keep reading.
A Quick Reality Check
Iâm not going to sell this program forever.
At some point, Iâll move on to the next evolution of my business.
And the $99 price will not stay $99 indefinitely.
Right now, you have access.
Right now, you can step up.
Iâd like to pull you up to the next level.
Iâd like to help you skip the line.
Skip the years of:
⢠Being invited late to strategy conversations
⢠Fighting for scraps of budget
⢠Watching momentum stall out
You donât have to wait to be anointed.
You can build influence deliberately.
The Guarantee
If you go through the course, apply it, and donât see measurable improvement in how your ideas are receivedâŚ
Iâll personally review your situation.
And Iâll work with you 1-on-1 until you do.
No risk.
Final Question
Do you really want to go through your CX career wondering:
âWhat if I had learned how to get executive buy-in?â
You donât want to be standing on the sidewalk, looking through the glass, watching other leaders get visibility and support â while your initiatives sit in committee.
If youâre ready to stop being politely acknowledgedâŚ
And start being strategically supportedâŚ
đ Join 30 Days to Greater Influence â $99
Start today.
P.S. Substack readers are smart. Analytical. Thoughtful.
Which also means⌠you can overthink decisions.
This is $99.
One dinner.
One team lunch.
One minor expense approval.
But the upside?
Executive traction.
Stronger positioning.
A reputation shift.
If youâve been reading this thinking, âThis is exactly my problemââŚ
Thatâs your signal.
Iâll see you inside.
P.S. If youâre waiting for your calendar to calm down before you get serious about influence⌠youâll be waiting forever. Step inside the dojo:
Donât just take my word for it
Chris Brown, Cofounder and CEO: "Taking the 30 Days to Greater Influence eCourse has been a great learning experience; while I am familiar with many of the concepts, the reflection questions and prompts to implement these were very beneficial. The course structure is incredibly clear, breaking down the journey to greater influence into manageable weekly lessons that build on each other."
GaĂŤlle Syquia, Co-founder, President: "Loved Mark's 30 Day course! The short content, concise, straightforward format makes it SO easy to digest. I frequently find myself searching for them in my inbox to reread. Highly recommend!"
Andy Stahl: "Great course. As a beginner in the CX world, Mark's content gave me an understanding and helped provide a base to build on. This course is for anyone who wants to be highly effective with CX."
Nicole Ornelas: "This course was fantastic! Packed with valuable insights, reminders, and actionable strategies. Whether you're new to leadership, looking to refine your influence, or simply wanting to improve how you communicate and build relationships, 30 Days to Greater Influence provides a structured and engaging way to strengthen these essential skills."
Frequently Asked Questions
Q: How much time does this require daily? A: Just 5 minutes per day for the lesson, plus optional implementation time. Most professionals see results within the first week.
Q: Is this theoretical or practical? A: Completely practical. Every lesson includes specific actions you can take immediately. You'll get scripts, templates, and frameworksânot theory.
Q: What if my organization doesn't value CX? A: That's exactly why you need this course. You'll learn how to reframe CX in terms executives care about: revenue, costs, competitive advantage, and risk mitigation.
Q: Will this work if I'm not in a leadership role? A: Absolutely. Influence isn't about titleâit's about impact. Some of the most influential CX professionals I know are individual contributors who've mastered these skills.
Q: What if I complete the course but don't see results? A: That's covered by the Success Accelerator Guarantee. If you don't see measurable improvement, I'll personally review your situation and provide 1-on-1 coaching until you do.
Don't let another quarter pass without getting the attention you deserve. As a DCX reader, you already know what needs to be doneânow learn how to make it happen.